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James Smetham - Managing Director Europe & Asia

James Smetham is Managing Director for Europe and Asia at Supply Technologies, where he leads global supply chain solutions for complex manufacturing and infrastructure sectors. An experienced international executive, he has a strong track record in supply chain management, strategic growth, and business transformation. His expertise includes supply chain reliability, vendor managed inventory, and supporting manufacturers in high-growth sectors such as data center infrastructure and energy systems. He holds an MBA from Warwick Business School.

Why Data Center growth depends on s...

Why supply chain reliability is critical to data center growth Data center growth is increasingly constrained not just by construction or power, but by supply chain reliability. As AI infrastructure scales, manufacturers need continuous access to...

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